Champions League

Objective:

• Leverage the excitement of the Champions League by focusing on national players representing top clubs.

• Drive engagement through an F2P jackpot-style game.

• Convert F2P participants into real-money sportsbook bettors.

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Execution:

Promofy enabled the client to launch an F2P Jackpot Game in under 20 minutes, seamlessly integrating it into their website. The game challenged users to predict four

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goalscorers in the Champions League round, with enticing rewards:

 4 correct predictions – $30,000 cash prize

 3 correct predictions – 20,000 Free Spins

The promotion lasted just two days, but the results far exceeded expectations, showcasing the power of F2P gamification in sports betting.

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Features Enabled by Promofy:

 Rapid Game Deployment – The client setup and launched the game in minutes.

 Seamless Website Integration – No disruption to the user experience; players engaged effortlessly.

 High-Impact Rewards – A jackpot-style format with cash and Free Spins drove massive participation.

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Key Results

Engagement & Reach:

 17,000+ unique participants engaged in just two days, demonstrating strong user interest.

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Player Monetization:

 37% of F2P participants placed bets on the sportsbook, proving a seamless transition from free-to-play engagement to real-money betting.