Champions League
- Gvantsa Arghvliani
- Jun 26
- 1 min read
Updated: Jun 30
Objective:
Leverage the excitement of the Champions League by focusing on national players representing top clubs.
Drive engagement through an F2P jackpot-style game.
Convert F2P participants into real-money sportsbook bettors.
Execution:
Promofy enabled the client to launch an F2P Jackpot Game in under 20 minutes, seamlessly integrating it into their website. The game challenged users to predict four
goalscorers in the Champions League round, with enticing rewards:
4 correct predictions – $30,000 cash prize
3 correct predictions – 20,000 Free Spins
The promotion lasted just two days, but the results far exceeded expectations, showcasing the power of F2P gamification in sports betting.
Features Enabled by Promofy:
Rapid Game Deployment – The client setup and launched the game in minutes.
Seamless Website Integration – No disruption to the user experience; players engaged effortlessly.
High-Impact Rewards – A jackpot-style format with cash and Free Spins drove massive participation.
Key Results
Engagement & Reach:
17,000+ unique participants engaged in just two days, demonstrating strong user interest.
Player Monetization:
37% of F2P participants placed bets on the sportsbook, proving a seamless transition from free-to-play engagement to real-money betting.

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