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The Campaign

  • Writer: Brand Wise
    Brand Wise
  • Feb 3
  • 2 min read

Objective:

  • Increase user acquisition and engagement during Euro 2024.

  • Drive conversion rates from free-to-play participants to real-money bettors.

  • Provide a seamless, scalable platform for creating F2P games quickly and efficiently.


Execution: Promofy launched a daily F2P prediction game where users predicted the First Goalscorers of three matches each day. The campaign extended beyond Euro 2024, integrating Copa America matches to sustain momentum and broaden audience appeal.


 

Features Enabled by Promofy:

  • Rapid Game Setup: The client was able to launch and adjust games daily in minutes.

  • Seamless Integration: The F2P game was embedded seamlessly into the client’s existing platform and website.

  • Real-Time Adjustments: Game rules and dynamics were fine-tuned during the campaign to maximize engagement and retention.


 

Key Results

  • Engagement:

    • Over 10,000 unique users participated daily during the campaign.

    • Across the entire duration of the Euro 2024 and Copa America campaign, more than 50,000 unique users engaged with the F2P game, reflecting its widespread appeal.


  • User Acquisition:

    • The campaign generated 16,000+ new registrations, significantly boosting the client’s user base.

    • Approximately 85% of these users converted to First-Time Depositors (FTDs), a node to the gamification strategy's effectiveness.


  • Player Monetization:

    • 43% of F2P participants transitioned into real-money bettors during the campaign, turning casual participants into paying customers.


 

Impact

  • Scalability and Flexibility: The client leveraged Promofy’s platform to build and adjust daily F2P games effortlessly, ensuring the campaign remained relevant and engaging.

  • Cross-Event Appeal: Integrating Copa America matches with Euro 2024 kept engagement levels high, even as tournament schedules varied.

  • Long-Term Value: By converting a significant portion of F2P participants into paying customers, the campaign not only met immediate goals but also contributed to the client's long-term growth and retention strategies.



 

Takeaways

The Euro 2024 Free-to-Play campaign illustrates the power of gamification in driving user acquisition, engagement, and conversion in the sports betting industry. With Promofy’s platform, the client achieved:


  • Unprecedented engagement levels during a major sports event.

  • A robust increase in new user registrations and FTDs.

  • High conversion rates from free-to-play participants to paying customers.


This success story underscores Promofy’s ability to deliver scalable, impactful gamification solutions that empower operators to turn casual participants into loyal, monetized players.


Success Stories

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