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ICE Barcelona 2026 Attendee: Meet Promofy team at the Event

  • Info Promofy
  • 2 days ago
  • 2 min read

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The iGaming industry is standing at the edge of its most significant event cycle yet. While many see 2026 as a year of high traffic, at Promofy, we see it as a year of high stakes. Acquisition is only half the battle, the real winners of the 2026 World Cup will be the operators who convert a massive surge of momentum into lasting player loyalty.

The Power of ICE: The Industry’s Ultimate Kickoff

Taking place January 19 - 21 at Fira de Barcelona, ICE is more than just a trade show it is the influential heart of the global iGaming conversation. With over 65,000 visitors and 600 exhibitors expected, it provides a unique opportunity to connect with the product leaders, regulators, and tech providers who are driving the future of the landscape.

For Promofy, ICE is the perfect space to demonstrate how high-impact technology can transform a brand’s performance. It is the place where the industry gathers to solve its biggest challenges, making it the essential starting point for any operator aiming to dominate the 2026 calendar.

Promofy Selected for Pitch ICE 2026!

We are thrilled to announce that Promofy has been officially shortlisted for the Pitch ICE 2026 competition. Amidst a record-breaking field of global applicants Promofy is one of only 12 startups chosen to showcase the future of gaming technology. Our Co-Founder and CEO, Irakli Davarashvili, will take the stage on Tuesday, January 20th on the Pitch ICE Stage. If you are an ICE 2026 Barcelona attendee, we invite you to witness how we are redefining player engagement on this international platform.

Why you should meet Promofy?


We’ve evolved to meet the specific pressures of the 2026 World Cup cycle:

  • The World Cup 2026 Exclusive: We are pulling back the curtain on a brand-new engagement product designed specifically for the World Cup. Meet us for an exclusive sneak peek at how we’re simplifying preparation and activation months ahead of kickoff.

  • Speed as a Competitive Advantage: We’ll demonstrate how our AI Gamification Suite integrates in under two weeks, allowing you to react to the market in real-time.

  • Building Loyalty, Not Renting It: Learn how to move past transaction-based bonuses toward automated engagement flows that keep players long after the final whistle.

Meet the Strategy Team

Our leadership and sales teams will be on-site to dive into high-level strategy and explore upcoming opportunities:


Let’s Set the Winning Strategy

Don’t wait until Q3 to prepare for the biggest event of the decade. Whether you are looking to boost retention or lower bonus costs, let’s connect in Barcelona to ensure your player engagement strategy is built for real, lasting impact.




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