SiGMA Rome 2025: Promofy’s Takeaways from Italy’s Debut iGaming Event

SiGMA Rome 2025 brought the global iGaming community together in the heart of Italy November 3-7, marking a new and exciting chapter for the industry. Promofy was proud to be part of this milestone event, joining industry leaders, innovators, and partners to share insights, explore new technologies, and connect with familiar and new faces alike.

As one of the most influential gatherings in the gaming and technology ecosystem, SiGMA Rome united operators, affiliates, software providers, and innovators under one roof to exchange ideas, showcase breakthroughs, and shape the future of iGaming.

For Promofy, participating in iGaming industry events like SiGMA is an essential way to stay close to the market, explore emerging trends, and demonstrate how our gamification solutions continue to drive player engagement and retention across the sector.

What is SiGMA? A brief summary of the platform

SiGMA World is a leading global hub for the iGaming, emerging tech, and digital marketing sectors. Since its launch in 2014, the SiGMA brand has expanded beyond its flagship Malta show to multiple international editions, creating networking bridges across Europe, the Americas, Asia, and Africa.

Each SiGMA event features exhibitions, conferences, startup pitches, and industry awards, all designed to connect key decision-makers and innovators driving the future of gaming. The platform’s mission goes beyond event organization — SiGMA aims to foster collaboration, responsible innovation, and growth within a rapidly evolving industry.

In 2025, the group took a bold step by bringing the Central Europe edition to Rome, Italy — marking the first-ever SiGMA hosted in the country and setting the stage for one of the year’s most anticipated gatherings in the iGaming calendar.

The first-ever Italian edition: SiGMA Rome 2025

This year’s edition of SiGMA Central Europe made history as the first SiGMA event ever hosted in Italy, taking place from 3 to 7 November 2025 at the impressive Fiera Roma.

The debut of SiGMA Rome represented much more than a change of location — it highlighted Italy’s growing influence within the global iGaming landscape. As one of Europe’s largest regulated gaming markets, Italy continues to be a powerhouse for both retail and online gaming, supported by a strong network of operators, providers, and innovators.

By choosing Rome as the host city, SiGMA built a bridge between Western Europe’s mature markets and Central Europe’s emerging opportunities, attracting thousands of professionals eager to connect, collaborate, and explore the next wave of gaming technology.

With over 30,000 delegates, 1,000+ exhibitors and sponsors, and hundreds of expert speakers across multiple conference stages, this first Italian edition stood out for its scale, energy, and focus on innovation — an ideal setting for Promofy to showcase its expertise in gamification and engagement.

Why Rome was the ideal choice for SiGMA

Hosting SiGMA in Rome was more than a symbolic decision — it was a strategic one. Italy’s capital offered the perfect blend of accessibility, culture, and business opportunity. The city’s international atmosphere and strong infrastructure made it an ideal meeting point for operators, suppliers, and affiliates from all over Europe.

Beyond the business setting, Rome’s historical charm and hospitality created the right environment for meaningful networking and collaboration. This mix of professionalism and cultural richness made SiGMA Rome 2025 one of the most memorable editions to date.

Promofy at SiGMA Rome 2025

Promofy has been a consistent presence at SiGMA events over the years, and the Rome edition was no exception. Our team joined the event to connect with partners, discover new market opportunities, and exchange insights with some of the most innovative minds in iGaming.

Throughout the three days at Fiera Roma, we met with long-standing partners, familiar faces, and a number of new companies exploring how gamification can strengthen player engagement and retention. These conversations reaffirmed the growing importance of interactive marketing tools and personalized player experiences in today’s competitive landscape.

Beyond networking, SiGMA Rome provided valuable takeaways on how technology, creativity, and data continue to shape the future of iGaming — themes that perfectly align with Promofy’s mission to help operators build stronger, more engaging connections with their players.

Didn’t meet us at SiGMA Rome? Let’s connect

If you didn’t have the chance to meet our team at SiGMA Rome 2025, we’d still love to connect. Promofy continues to collaborate with forward-thinking operators who want to make player engagement more interactive and rewarding.

You can easily book a meeting online with our representatives to learn more about our gamification products, explore partnership opportunities, or discuss how Promofy can support your growth in 2026 and beyond.

The 2025 event season may be over, but the conversations and collaborations are only getting started — see you at next year’s SiGMA events!